The new Data (Use and Access) Act extends use of what is known as ‘soft opt-in’ to charity fundraising.
Previously, only commercial businesses could use an exception to the requirement to obtain consent for electronic direct marketing, where an organisation sends an email or text to existing customers (known as the “soft opt-in”). It could be used by charities in limited circumstance (only in connection with any commercial services or products that a charity may offer, for example, through an online shop via its trading subsidiary, or tickets to an event). Until now, it could not be used by charities to send fundraising texts or emails, even to existing supporters (including donors).
This webinar gives an overview of the change and the ICO guidance on ‘soft opt in’, which sets out the legal requirements that continue to apply.
What will this event cover?
- A summary of the change to ‘soft opt in’
- Rules which apply to charities sending electronic fundraising messages under data protection law
- Risks and compliance requirements using personal data for fundraising
Who should attend?
This webinar is suitable for anyone responsible for fundraising in a registered charity or third-party fundraisers.
Please note: any independent school which is a charity should register to attend a separate event, which looks specifically at issues arising in that sector.
How long will the webinar last?
This will be delivered on Wednesday 20th August at 10.00 am, finishing by 11.00am. It will include a Q&A.
What will the cost be?
This event is free to attend, with places limited.
Reserving a place
To reserve a place, use the ‘reserve your place’ form on this page. Alternatively, please e-mail events@navigatorlaw.co.uk.
Who will deliver the training?
Sean Morris, Legal Manager at Navigator, trained as a solicitor in the public sector at Brighton and Hove City Council, the first UK local authority legal team to receive LEXCEL accreditation, the quality mark for excellence in practice management and client care.
Having specialised in employment law, Sean joined the litigation team at RBS/NatWest Mentor where he defended Tribunal claims and in addition advised businesses on data protection law. This involved supporting a wide range of sectors, such as retail, health care, and the third sector/charities, helping prepare for compliance with GDPR.
He went on to work for the largest employment law services provider for UK businesses and later joined a commercial private practice where he advised on privacy and data protection law. He completed the Law Society of Ireland’s Certificate in Data Protection Practice, and in 2019 he became a dual qualified solicitor with the Law Society of Scotland.
Sean regularly delivers training on data protection issues for Scottish organisations and membership organisations such as Scottish Council of Independent Schools (SCIS), with published work appearing in Business Insider, HR Network, Daily Business, Scottish Affairs, and the Industrial Law Journal.